A strong brand is important in business as it will make it possible for you to attract and convert customers easily. That is why business owners usually invest in building a strong brand. Many options exist for building or strengthening a brand. For instance, the use of customised promotional merchandise has increased in popularity in recent years. This is because more people have discovered the amazing benefits of using promotional products for brand marketing purposes. To get the best results, however, this strategy should be used together with search engine optimization, social media marketing, and other forms of digital marketing techniques.
Why Promotional Products Work
The main reason why promo products are effective in marketing is the fact that they have some intrinsic value. Promo products are items that can be used by consumers for different purposes, so they do not just promote the brand and business.
Secondly, promotional products are durable. Most items can last several months or a few years. If your company logo or business name is printed neatly on the promo product, the brand will get a lot of exposure throughout this period. Compared to newspaper, TV, and radio ads, which usually run for a short period, promo products will give your brand exposure for a long time. This translates to great value for money.
Since consumers normally use promo products in public, they will give your brand a lot of exposure. Imagine, someone, walking in a busy street or doing their shopping in a busy mall while wearing a baseball cap, or t-shirt or carrying a bag bearing your company logo or company name. This strategy will give you a lot of exposure in places where other types of marketing cannot reach you.
Research has shown that consumers do not mind being proud brand ambassadors for businesses they are pleased with. If a customer is happy with the quality of the products you sell them or the quality of service they receive, they will not mind using your branded products in public. This means they can easily convince the people around them to do business with you. As you can see, there are many reasons why the use of customised promo products is effective in promoting a brand.
Types of Customised Promo Products
It is important to note anything with a utility to the customer can be customised and given out as gifts to loyal customers. Below is a list of the most popular types of promotional products:
i) Printed T-Shirts
While most companies use printed t-shirts for marketing purposes, others have experimented with embroidered t-shirts. The latter is more costly. However, it can produce impressive results. T-shirts come in a variety of colours, sizes, designs, and qualities. Since all kinds of consumers will be walking into your business premise, you want to have different types of t-shirts to give to them. Therefore, be sure to order branded t-shirts in different colours, sizes, and designs to suit the needs of all your customers.
ii) Water Bottles
Branded water bottles have become increasingly popular nowadays because people have become health-conscious. Be sure to order water bottles of different sizes, colours, and designs to give your customers. Other similar types of promo products include travel mugs and coffee mugs.
iii) Hats and Caps
Sun hats, cowboy hats, baseball caps, and other types of headwear can also be great for marketing a brand. Consumers appreciate being given items they can use, so hats and caps are great for the hot sunny months of the year as they can help protect the user from the harmful rays of the sun.
iv) USB Drives and Key Chains
USB drives are costly, but they will be used by the recipient for many years, thereby exposing your brand to the public for a long time. Keychains, on the other hand, are cheap and durable, so they are wonderful gifts to give your customers.
When selecting promotional products to give your customers, you must always pay attention to your budget. If you cannot afford it, don’t buy it. After all, you can still achieve the same results with other gifts. Therefore, you must put a lot of thought into the types of gifts you want to buy and order quantities that are within your budget.