Does Website Speed Affect Conversions?

When it comes to online business, speed is always a decisive factor. Whether it is about e-commerce or online marketing, website speed is a decisive factor in the success of a website. This is because most people who are using a website make a judgment about a website based on its speed. It is one of the chief reasons why website users are turning to different search engines like Google to search for websites. And when a user gets a website that does not load well, there are a lot of things that he/she may expect from the website.

One reason that website speed affects conversions is that faster sites have more people who will immediately purchase products and services from the website. Thus, these sites can actually help increase a website conversion rate. So if you want to improve your conversions, you need to keep your site speed at a good speed. Here are some ways on how you can improve your site speed:

Track your site speed: Do you know that you can actually see your conversion rates through your analytics? If you are going to use an analytics service, then you need to make sure that you will also track your site speed. By doing this, you will be able to monitor and compare your loading time, average loading time, and your pst download speed. Through this, you will be able to determine which of your pages are taking longer to load and which ones are taking the shortest amount of time.

Set a high bounce rate: A bounce rate is the percentage of people who land on your website but do not complete a conversion. If more than 40% of your website visitors leave the site within a short period of time, then your conversion rate is considered to be below average. You can increase your website bounce rate through several methods. First, you can offer freebies to your visitors. Second, you can make your landing page very easy to navigate so that you can entice people to take a desired action such as filling out a form.

Use an in-depth website speed test: One of the best tools that you can use to determine your website’s loading speed is to conduct a website speed test. There are a lot of website performance testers available online today. All you have to do is visit their websites and run a basic website speed test. If the test reveals that your website’s loading speed is faster or slower than the average, then it is time for you to update your website’s HTML coding. Make sure that you are also conducting a user experience audit to make sure that the information provided on your website is understandable and effective for your targeted market.

Do not use flash animations: Using animated or moving elements in your website can cause a big problem because some users will not be able to download time to a very long extent. Although flash does have its own features, these cannot help you in increasing your pagerank in the search engine rankings if your site is not optimized. Thus, it is highly recommended that you limit the use of flash animations and website content in general. In addition, before you go live, you must also conduct a bounce rate analysis to determine the reason behind your website’s poor download time.